How to make coffee that your friends like
Contents:
1. Use SWOT analysis to make coffee for friends to drink and like
2. Strengths
3. Weakness
4. Opportunity
5. Threat
Christmas is coming, happy reunion with family and friends and share favorite specialty coffee with them. Today I will share with you how to brew coffees that will get into the souls and the hearts of friends.
Use SWOT analysis to make coffee for friends to drink and like
SWOT analysis is mainly aimed at analyzing the internal advantages and disadvantages of the enterprise, as well as the opportunities and threats of the external environment. It is the most commonly used strategic analysis tool. SW is the internal analysis of the enterprise, and OT is the external analysis of the enterprise.
We usually know our own coffee preferences very well, but might not have a good grasp of my friends. We can analyze this matter with SWOT and try to get compliments from friends. If you have several different coffees on hand that you can make coffees for your friends, or when you want to buy coffee for your friends and don’t know which kind of coffee to buy, you can think about and analyze it. Under this analysis framework, the channel for obtaining coffee is regarded as the internal analysis of SW, and the likes, dislikes and cognition of coffee by friends are regarded as the external analysis of OT.
(Strength)
Strengths
The selected coffee surpasses other coffee factors. If you have Justin Coffee “Twenty Estates Drip Bag Coffee Gift Box” at hand, there are 20 kinds of drip bag coffees from different estates. In terms of flavors, there are drip bags with different flavor orientations such as floral, fruity, wine, and nutty aromas. In terms of sweet and sour taste, there are taste orientations such as bright and round acidity, balanced sweetness and acidity, and low acidity and sweetness.
(Weakness)
Weakness
The selected coffee lacks praise factors. If you have Justin Coffee “Twenty Estates Drip Bag Coffee Gift Box,” each pack is only 10g, and each cup can only brew 150~180cc, and you cannot brew a 300cc large cup at a time.
(Opportunity)
Opportunity
Factors that are conducive to getting compliments from friends. Friends’ preferences for coffee are floral and fruity flavors, and coffee with floral and fruity aromas is usually accompanied by good acidity. Friends can understand what acidity is necessary for specialty coffee, accepting the texture of acid helps to taste coffee etc.
(Threat)
Threat
Factors that are not conducive to getting compliments from friends. What friends can’t accept in coffee is sourness. As long as there is a little sourness, they can’t accept it. They can’t understand the difference in the texture of sourness in a short time, and what significance this difference will bring to specialty coffee feelings etc.
After the above SWOT analysis, we will have a clearer idea. When sending coffee to a friend, or taking coffee with a friend to brew pour-over coffee, we can see that when the friend is drinking coffee, the smile on the face is a compliment accompanied by the aroma of coffee, revealing the beauty in the heart!
│Futher reading：Perfect Pour-Over Coffee Golden Ratio
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