該如何沖出讓朋友按讚的咖啡 How to make coffee that your friends like
目錄：
1. 以SWOT分析沖咖啡給朋友喝按讚
2. 優勢
3. 劣勢
4. 機會
5. 威脅
歡樂團聚時想和朋友或家人分享最愛的精品咖啡，今天和您分享怎樣一沖入魂！沖到朋友心坎裡吧。
Christmas is coming, happy reunion with family and friends and share favorite specialty coffee with them. Today I will share with you how to brew coffees that will get into the souls and the hearts of friends.
以SWOT分析 沖咖啡給朋友喝按讚
Use SWOT analysis to make coffee for friends to drink and like
SWOT分析主要是針對企業內部優勢與劣勢，以及外部環境的機會與威脅來進行分析，是最常使用的策略分析工具；SW是企業內部的分析，OT是企業外部的分析。SWOT analysis is mainly aimed at analyzing the internal advantages and disadvantages of the enterprise, as well as the opportunities and threats of the external environment. It is the most commonly used strategic analysis tool. SW is the internal analysis of the enterprise, and OT is the external analysis of the enterprise.
通常會很了解自己的咖啡喜好，但對朋友不見得掌握的很好，我們可以SWOT來分析這件事，並試著獲得朋友的稱讚。如果手邊有好幾種不同的咖啡可以沖給朋友喝，或者要購買咖啡給朋友喝不知要買哪一種咖啡時，都可以此來思考分析。在這個分析架構下，以能獲取咖啡的管道視為SW內部分析，以朋友對咖啡的喜惡及認知等視為OT外部分析。
We usually know our own coffee preferences very well, but might not have a good grasp of my friends. We can analyze this matter with SWOT and try to get compliments from friends. If you have several different coffees on hand that you can make coffees for your friends, or when you want to buy coffee for your friends and don’t know which kind of coffee to buy, you can think about and analyze it. Under this analysis framework, the channel for obtaining coffee is regarded as the internal analysis of SW, and the likes, dislikes and cognition of coffee by friends are regarded as the external analysis of OT.
優勢(Strength)
所選的咖啡超越其他咖啡的因素，如果手邊有JC咖啡「二十個精品莊園 濾泡咖啡禮盒」，內有20種不同莊園的濾掛浸泡咖啡。在風味方面，有花香、果香、酒香、堅果香等不同風味取向的莊園隨身包；在酸甜感方面，有酸質明亮圓潤、也有酸甜平衡、低酸甘甜等滋味取向等。
Strengths
The selected coffee surpasses other coffee factors. If you have Justin Coffee “Twenty Estates Drip Bag Coffee Gift Box” at hand, there are 20 kinds of drip bag coffees from different estates. In terms of flavors, there are drip bags with different flavor orientations such as floral, fruity, wine, and nutty aromas. In terms of sweet and sour taste, there are taste orientations such as bright and round acidity, balanced sweetness and acidity, and low acidity and sweetness.
劣勢(Weakness)
所選的咖啡缺乏稱讚的因素，如果手邊的是JC咖啡「二十個精品莊園 濾泡咖啡禮盒」，每一包只有10克，每一杯只能泡150~180cc，不能一次泡300cc大杯裝。
Weakness
The selected coffee lacks praise factors. If you have Justin Coffee “Twenty Estates Drip Bag Coffee Gift Box,” each pack is only 10g, and each cup can only brew 150~180cc, and you cannot brew a 300cc large cup at a time.
機會(Opportunity)
有利於獲得朋友稱讚的因素，朋友對咖啡的喜好，是喜愛花香與果香類型的風味，而帶有花果香的咖啡通常伴隨良好的酸質，朋友可以理解什麼是精品咖啡必備的酸質，接受酸的質地有助於品味咖啡等。
Opportunity
Factors that are conducive to getting compliments from friends. Friends’ preferences for coffee are floral and fruity flavors, and coffee with floral and fruity aromas is usually accompanied by good acidity. Friends can understand what acidity is necessary for specialty coffee, accepting the texture of acid helps to taste coffee etc.
威脅(Threat)
不利於獲得朋友稱讚的因素，朋友對咖啡所不能接受的是酸感，只要有一點點酸就不能接受，無法短時間理解酸的質地有什麼差異，而此差異會對精品咖啡帶來什麼重大的感受等。
Threat
Factors that are not conducive to getting compliments from friends. What friends can’t accept in coffee is sourness. As long as there is a little sourness, they can’t accept it. They can’t understand the difference in the texture of sourness in a short time, and what significance this difference will bring to specialty coffee feelings etc.
以上述SWOT分析後，我們可以對此有一個比較明確的想法，並在送出這個咖啡給朋友時，或是帶著這份咖啡與朋友手沖咖啡時，可以看到朋友在品飲咖啡時，臉上綻放出的微笑，是一份伴隨咖啡香，流露出心中美好的稱讚！
After the above SWOT analysis, we will have a clearer idea. When sending coffee to a friend, or taking coffee with a friend to brew pour-over coffee, we can see that when the friend is drinking coffee, the smile on the face is a compliment accompanied by the aroma of coffee, revealing the beauty in the heart!
│延伸閱讀：手沖咖啡黃金比例
│Futher reading：Perfect Pour-Over Coffee Golden Ratio
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