紅櫻桃計畫 Operation Cherry Red Project
紅櫻桃計畫 - 為了鼓勵衣索比亞的農民生產更優質的咖啡豆，並讓農民獲得更好的收入、改善當地生活水平，在2007年由荷蘭貿易商Trabocca與當地農民發起此計畫。
Operation Red Cherry Project - In order to encourage Ethiopian farmers to produce higher quality coffee beans and improve their income and local living standards, this project was initiated in 2007 by Dutch coffee trader Trabocca in collaboration with local farmers.
指定以手工採收100%成熟的紅色咖啡櫻桃，並提供財務貸款支援新的硬體設備、提供生產處理知識等技術協助農民們，且建造高品質的咖啡杯測實驗室。承諾只要咖啡品質在該杯測室中達到標準，就會給予豐厚的價格收購。
It involves the manual harvesting of 100% ripe red coffee cherries, providing financial loans to support new hardware equipment, offering technical assistance with production processing knowledge, and establishing high-quality coffee cupping laboratories. The commitment is to pay a premium price for coffee as long as it meets the standards set in the cupping lab.
烘焙業者也因為能買到優良的咖啡豆，而願意提出更好的價格，讓Trabocca可將獲利回饋給農民，並不斷改進，持續提升咖啡品質。
Roasters are also willing to offer better prices for excellent coffee beans, allowing Trabocca to reinvest profits into the farmers and continuously improve and enhance coffee quality.
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